Asset tracking
Organization is key when dealing with thousands of deliverables. Our asset tracker, or dublist, gives the team a shared view of each job: what’s done, what’s in progress and what comes next.
Localization. Global production. Custom automation.
Made for
every market.
Language. On-screen graphics. Market adaptation.
We bring creative craft, follow-the-sun production and project-specific automation together to carry your campaign into every market.
A wider view of localization
One idea.
Many ways to make it local.
From language and graphics to the details within a scene, each adaptation serves the campaign. See a few of the visual changes in our localization reel.
Watch the localization reel ↗ (opens in a new tab)Before
After
On-screen graphics
Signage adapted within the scene.
Reel frames: 34.0 / 35.5 seconds.Before
After
Market adaptation
A helmet added to the moving shot.
Reel frames: 26.3 / 27.1 seconds.Before
After
Finishing details
Tattoo removal within the performance.
Reel frames: 65.3 / 66.0 seconds.Original frames from the Nomad localization reel. The signage and helmet sequences include motion; these are separate frames, not precisely aligned overlays.
Our proprietary automation approach
Every project is different.
Its workflow should be, too.
We start by understanding the details: the deliverables, the software and the people who need to work together. Then we build a tailored, AI-powered automation system into the software used for that project.
Built around producers, creatives and local agencies, the workflow helps teams increase output and use their resources more efficiently—giving people the capacity to do more.
How we build your workflow01 / Inputs
Project requirements
Deliverables · software · teams
02 / Custom system
Integrated workflow
Proprietary AI-powered automation
03 / People
Collaboration & review
Producers · creatives · local agencies
04 / Outputs
Market deliverables
Versions · formats · languages
A connected production network
Production that
follows the sun.
Across regions. Across disciplines. Working together on the same campaign.
01 / AmericasLos Angeles
02 / AmericasAustin
03 / AmericasNew York
04 / EuropeLondon
05 / AsiaTokyo
Our secure servers let us share work across the globe as if we were in the next room. When a project needs it, we distribute work across our network—bringing teams in different time zones into a coordinated production workflow.
Global reach. A shared view.
Project-specific workflows support collaboration across locations, while asset tracking keeps versions, progress and next steps in view. Producers, creatives and local agencies stay connected to the work as it moves between teams.
Explore the connected workflowAcross screens, spaces & speakers
The campaign travels.
The details come with it.
Film & socialOutdoor & digital outdoorHTML bannersMultilingual audioStatic & print
Global content production brings the same campaign into different languages, markets and media. Our localization workflow keeps those adaptations connected.
One connected workflow
From the master.
To every market.
A global rollout brings a lot of moving parts. Editors, VFX artists and producers work together to adapt the creative, track the versions and carry each asset through to delivery.
Asset creation
From supers and legal copy to compositing, mixes and local-language UI, our editors, VFX and CG artists, and producers build the assets each market needs.
Exports & delivery
Our proprietary export process supports simultaneous outputs. AI-assisted checks and review by the artists who created the assets bring quality control into the final delivery workflow.
Creative intent, carried through
Different markets.
The same attention to craft.
Local-language screens. Cultural adaptations. Titles, graphics, voiceover and mixes. Every adjustment is part of the same larger picture.
How we got hereInsights / Jared Coller
Better workflows.
Thought through.
Three perspectives on localization, custom automation and the people behind global production.
A localization workflow should fit the project ↗
Where people stay in control of localization automation ↗
Follow the sun production needs a clear handoff ↗Your next campaign.
Ready for the world.
Tell us what you’re making, where it needs to go, and what comes next.
Let’s talk about your project